Project Overview
The primary objective of the Cocoamelt brand design was to create a visually enticing and memorable experience for chocolate lovers. My main goal was to infuse the brand with a sense of sweetness and modernity while emphasizing the delectable nature of the product. Inspired by the inherent charm of chocolate, I devised a concept that seamlessly blended sweet aesthetics with contemporary elegance. The chosen color palette played a pivotal role in conveying the desired brand personality. The combination of rich chocolate brown, delicate pastel light yellow, and a touch of subtle rose resulted in a harmonious blend of warmth, sophistication, and a hint of playfulness. I also designed a pattern that incorporates a variety of mouthwatering elements such as chocolate bars, truffles, and the logo elements. By strategically placing these on packaging and marketing materials, I was able to ensure a consistent and appetizing visual experience for the audience.
